When I started out in the influencer space back in 2018, I thought it was the coolest thing ever. It was so effective for brands to tell their stories and reach new audiences. However, with the growth of the industry and the launch of some terrible campaigns, influencer marketing became less and less authentic.
In 2022, I started realising the effectiveness of UGC and the opportunity to work with smaller creators and everyday people to make ads that felt authentic and real. It took me another year to fully immerse myself in the UGC space, but I believed it had the potential to transform advertising as we knew it. We wanted UGCContent.com to be at the forefront of that change.
What excites me most now is what UGC can do for paid social. Brands no longer need one “perfect” ad expected to perform forever. They need a steady flow of creators, hooks, formats and ideas that can keep up with their audience. The challenge is producing at speed and scale while keeping every video fresh, believable and worth watching.
Three years and hundreds of campaigns later, we’ve created a formula that works for startups and global brands alike. Without being a cliché, we truly work as an extension of your team, helping you create brilliant UGC from concept to execution.
