/ WORK / American Eagle UGC Content That Gives the Brand More to Say All Season of 2026

American Eagle UGC Content That Gives the Brand More to Say All Season of 2026

An always-on mix of UGC and influencer content, giving every new collection more ways to show up across organic and paid social.

A fashion season moves quickly. New pieces arrive, trends shift and the feed needs a reason to keep paying attention. For American Eagle, we built a creator programme around that rhythm. UGC creators and influencers bring each collection into GRWMs, everyday outfits, try-ons and store visits, giving the brand new stories to share throughout the season not only at launch.

Platforms: TikTok, Instagram
Year: 2026

THE BRIEF

Keep American Eagle relevant to Gen Z with a steady flow of content that could introduce new collections, inspire different ways to wear them and support both organic and paid socia. lThe work needed to feel varied enough to stay interesting, while remaining recognisably American Eagle across every creator and market.

MARKET

UK, Germany, Netherlands

WHAT WE MADE

We combined UGC creators and influencers, giving each a clear role. UGC brought volume, relatable styling and fresh creative angles; influencers brought their own fashion point of view and an established audience. Across GRWMs, try-ons, store visits and everyday styling, the mix gave American Eagle more ways to stay part of the fashion conversation.

Together, the content formed an always-on stream for organic social and Partnership Ads, refreshed as seasons and collections changed.