This Indeed UGC case study looks at the multi-creator content we’ve produced with VaynerMedia since November 2023, built around funny, familiar moments from working life.
The content runs across Indeed’s social feeds in the UK, France, Spain, Italy, Germany and the Netherlands, with selected assets also used in paid. By using situations people instantly recognise, the content feels native to the feed while keeping Indeed closely connected to jobs, careers and everyday working life.
The programme has generated hundreds of thousands of views and gives Indeed a repeatable way to create locally relevant social content across multiple European markets.
