Always-on creator content that gives people a natural reason to visit Sunglass Hut. Creators explore the latest collections, try on different styles and share the frames they genuinely like. Refreshed as new seasons and collections arrive, the content keeps stores visible without feeling like a hard sell.
Platforms: TikTok, Instagram
Year: 2025-2026
Keep Sunglass Hut stores top of mind by showing what makes a visit worthwhile: plenty of choice, new styles to discover and the chance to find the right fit in person.
US, UK, Spain
Creators spend time in store trying on the new collections and picking out the frames they'd genuinely wear. They then film short videos around those picks, in their own style. Behind the scenes, we handle the parts that usually slow this kind of work down: finding the right creator for each location, arranging access with store teams, scheduling shoots and making sure every video stays on brief. The programme is run mainly in the US, with creators in the UK and Spain as well.
Always-On UGC · Creator Casting · Store-Visit Coordination · Creative Development · In-Store Production
Sunglass Hut
Pulse
