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Canva UGC Content Designed for the “I Need That” Moment

A large-scale creator campaign showing how Canva’s AI tools and templates make everyday creative tasks quicker and easier.

Feature launches tell people what a tool does. These videos show them the moment they would need it. The value was already in the product. The challenge was helping people picture where it fitted into their own lives. So every video starts with a real job, not the feature: a photobomber to remove, a dinner party to plan or an invitation to send. The feature turns up as the answer.

Platforms: TikTok, Instagram
Year: 2025-2026

THE BRIEF

Turn new features into everyday reasons to use Canva. Show existing users what else the platform can do and show free users what they would gain from a paid plan.

MARKET

Poland
Netherlands

WHAT WE MADE

At Canva’s scale, one hero video cannot speak to everyone. We cast a wide mix of creators and produced at volume, giving Canva a library of use cases that could connect with different audiences and creative needs.

Two pillars, each with a different job.

AI tools brought the wow.

Quick before-and-afters, such as Magic Eraser clearing a holiday photo or an image generated from scratch, made the value of upgrading clear within seconds.

Templates built the habit.

Creators started with something they actually needed to make, such as a 2026 moodboard, a dinner party menu or a party invitation, and built it on camera. That is the kind of practical use that keeps people coming back.

SERVICES

Large-Scale UGC Production · UGC Campaign · Creator Casting · Feature-Led Creative · Product Demonstration

CLIENT

Canva

COLLABORATION

Pulse

UGC EXAMPLES

"We let the creators’ creativity shine"

Believe the content really shone with its simplicity and natural feel.

GOOGLE REVIEW

👍🏼👍🏼👍🏼👍🏼👍🏼

The Canva activation was to promote Canva’s templates and AI features in two key territories: the Netherlands and Poland. The focus was to showcase how Canva can be used by professionals, freelancers, and creators alike.

We let the creators’ creativity shine and utilised Canva in a way that feels native to them.

We activated 40+ videos with multiple creators across both territories, in a record time of 2 weeks. Believe the content really shone with its simplicity and natural feel.

Aleks Velev

Campaign Leader

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